Most companies think they know their customer acquisition cost. They're wrong by 10-20x. Find out your real numbers.
Most companies only track cost per lead. But if only 5% of leads convert, a $50 lead costs $1,000 per customer. Add sales time, tools, and overhead, and real cost is often $2,000-$5,000+. This calculator reveals your true numbers.
Let's start with your current lead generation costs.
Cost Per Lead
$55
(Ad Spend + Other Costs) ÷ Leads