Resources and Insights

Learn from $100M+ in annual ad spend, thousands of campaigns, and millions of leads.

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2026 Executive Report

What we learned from managing nine figures in customer acquisition. The state of high-intent inbound infrastructure.

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Lead IQ Scorecard

Answer this quiz to see if you are a Lead Generation Genius?

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True Cost Per Customer Calculator

Most companies are wrong about their CAC by 10-20x. Find out your real numbers in 9 steps.

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Latest Insights

Lead Gen in 2026: A Love Letter to Everyone Who Still Thinks Ranking #1 is the Goal

How artificial intelligence is reshaping customer acquisition across every industry.

Why Your Lead Quality Sucks (And How to Fix It)

The brutal truth about lead quality and what top brands do differently.

Speed-to-Lead Isn't a Buzzword

Miss the moment, lose the conversation, pay more for the same results.

The CPL Trap: Why "Cheaper Leads" Often Cost More

If you optimise for form fills, you'll pay for it in contact rate, agent time, and CAC.

Press Releases

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April 15, 2026

Consumer Genius Enters the UK Market with Performance-Based Lead Generation in Personal Loans, Life Insurance and Solar

Consumer Genius Inc. launches United Kingdom operations through its subsidiary Consumer Genius Limited, connecting British consumers with regulated brokers, lenders and solar installers across three verticals.

Read on CNW Newswire

March 24, 2026

Consumer Genius Accelerates Growth in North American Insurance and Auto Lending Sectors, Plans Entry into Home Services and Solar Markets

Consumer Genius Inc. announces accelerated expansion across North American insurance and auto lending verticals, with strategic plans to enter the home services and solar markets.

Read on CNW Newswire